Sh*tty First Drafts

I was struggling mightily with some copy I had to write the other day. (Question: Is it technically “struggling” if you’re just avoiding it altogether?)

What finally worked: I created a large-font header that appeared at the top of every page of the document–

REALLY SHITTY FIRST DRAFT

It worked like a charm–or better, a potent laxative. The words just flowed out of my head and down my leg onto the page.

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